Entercom Communications hired me on last year to deploy Wordpress themes for each of their “Music 2.0″ websites. This “Music 2.0″ project was a larger re-think and development of new sites across Entercom’s many markets. It included over 60 radio stations throughout the U.S. and every single one required a Wordpress blog theme to accomidate multiple users. All blogs are hosted on a single installation of Wordpress MU, and rendered using various plugins tested by me. These sites also employ the use of a specialized Domain mapping tool, as they are all located on different URLs. While some designs are quite inspiring, others seem lacking. All in all, however, this was more a test of large-scale blog deployment, which proved quite successful.

Samples from Portland’s alternative rock station 94/7 are provided below.